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Besides, it would invest more on developing the content, as well as talent. Shankar said STAR would not only retain the MAA TV brand but also its 500-odd employees. When the time comes, it has to be handed over to a bigger, better entity.” On hiving off MAA TV after turning it into a profitable entity through six-seven years, Prasad said, “We don’t want to be unrealistic. “The strategic decision to align with STAR India and be part of a global media group will be a big leap in our efforts to take MAA TV to the next level and strengthen the positioning of the MAA brand in the entertainment sector,” Prasad said. The MAA brand and other assets will also come to STAR,” Shankar said. Therefore, we will take over only the broadcast business. “They (the promoters) did not want to part with the company. While Prasad has 65 per cent stake in the company, Chiranjeevi has 20 per cent and Nagarjuna 10 per cent the rest is held by retail investors. MAA TV, the company, will remain with its promoters - Prasad actor-turned-politician Chiranjeevi and his relatives and actor Akkineni Nagarjuna. The deal will come into effect upon complying with the necessary regulatory formalities and the broadcast network of MAA TV, as well as its assets, will be integrated with STAR India’s business. “The acquisition fills a vital gap in our portfolio, allowing our advertisers targeted access to a critical market,” STAR India chief executive Uday Shankar told the media here on Wednesday. MAA TV Chairman Prasad said last year, the company’s market share was the 16th highest nationally and the highest in Andhra Pradesh and Telangana. So far, STAR didn’t have a Telugu channel under its fold.
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The MAA TV acquisition gives STAR access to the Rs 2,000-crore Telugu television market, India’s second-largest regional TV market in terms of revenue. Prasad, an entrepreneur, had earlier sold Matrix Labs to Mylan.
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In 2007, MAA TV, which commenced operations in 2002, was acquired by Nimmagadda Prasad and his associates. It is estimated the promoters of MAA TV have invested about Rs 130 crore in the network so far. It's especially great for users in India.MAA TV has four Telugu entertainment channels - MAA Gold, MAA Music, MAA Cinema and MAA General Entertainment. YuppTV is a great television app which lets you watch hundreds of live TV channels, thousands of movies and TV shows, and live sports feeds. Your user account also lets you watch live sports matches and reruns of other events. Of course to start enjoying the service, you first have to make an account.
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In addition to watching live TV, YuppTV also gives you access to an enormous catalog of movies and TV shows on demand, including both classics and new content. Among the channels available you'll find Star Plus, Aaj Tak, NDTV India, Tez News, MTV India, Colors, Star Maa TV, Gemini TV, Zee Telugu, ETV, ETV Plus, ETV Cinema, Sun TV, Star Vijay, Jaya TV, Kalaignar TV, Raj TV, KTV, Sirippoli TV, Asianet, Surya TV, Kiran TV, Asianet Plus, Zee Kannada, Asianet Suvarna, ETV Kannada, Udaya TV, Udaya Movies, Udaya Music, Udaya Comedy, Udaya News, Chintu TV, PTC Punjabi, Zee Punjabi, PTC Chakde, Star Jalsha, and many more. YuppTV is an app that lets you watch more than 200 channels in Hindi, Bengali, Punjabi, Tamil, Telugu, and several other languages.